PLC Kids is a division of Portland Life Center Church in Southern Maine. PLC Kids is a space for the children attending Portland Life Center to learn about Christ, grow as individuals and see God's kingdom be fulfilled on the earth. The brand mark created is based on the marks for PLC's primary brand, but with a youthful twist. It is placed for children between the ages of 4-12, which is a large developmental age range. The identity has both a spry quality as well as a maturity that is juxtaposed with the primary PLC brand. Together the brand reflect the hearts between the children and adults of Portland Life Center Church.