Portland Life Center is a non-denominational church based in Portland, Maine. The church is centered around living a Christ-focused lifestyle that brings the church outside of its four walls. The brand marks created for PLC are based on the Portland Head Light lighthouse which has stood as a beacon of hope and safe passage since the late 1800's. The fonts and color palette selected are a modern take on nautical and coastal themes which PLC has been rooted near. Portland Life Center has a number of extensions that share in the heart of the brand's identity and its asset structure.